How to Capitalize UGC from Marketing Perspective?

Are you uncertain about using user-generated content in your marketing campaigns or don’t know the most effective ways to leverage it? Don’t worry then. In this article, we will discuss the best ways you can utilize the love of users for a brand (i.e., UGC) and run highly converting marketing campaigns.

Let’s discuss different ways to capitalize ugc for marketing.

Ways to Capitalize User-generated Content as a Marketer

1. UGC on Website

One of the first places prospective customers look for information is the website. And most brands consider websites as only a way to tell viewers about their brand and offerings. But this type of website content is not enough to build a connection with the audience. Businesses new in the market need to gain the trust of their website visitors at the first chance.

You can do it by making a mark on the audience with user-generated content because anyone visiting the website will trust UGC more than your content. Adding UGC on a website is also not a very common practice. So you will be ahead of the competitors as well. No matter what type of website you have, you can almost always add UGC to a website. 

For example:

1. If you have an eCommerce website, adding user-generated content related to your products will help boost online sales. 
2. If you are hiring for a position, you can add testimonials by your employees to present a better working environment and the best talent.  
3. If you are offering services (like healthcare services, hospitality service, etc.), you can add testimonials and experiences of customers to your website.
4. If you are talking about an event promotion on your website, you can add UGC of previous events.
5. If you are talking about your education institution, you can add UGC of students and parents.

2. UGC in Email Campaign

Email marketing is one of the forms that has grown tremendously over the last few years. But this has made holding the audience even more difficult for marketers. People sign up for newsletters left and right that their inboxes are flooded with so much content that people barely have time to read most of them.

Since marketers need to ensure that the email communications of their brands are highly engaging and converting, sharing branded content won’t do the work. UGC, on the other hand, will transform the email marketing game. Adding UGC will make your email’s visuals more appealing and personalized. It will get your email subscribers hooked and increase your email engagement rate. You can add promo codes, sale offers and boosts your conversions easily.  

3. UGC in Hashtag Campaign

Hashtag campaigns are common in marketing since it is easily relatable to the audience and help create a connection with the audience to engage them. Since it serves a major purpose of marketing, brands today are more active in running hashtag campaigns. Marketers usually run hashtag campaigns around a theme or topic or their brand name, and while these are some great ways to do a hashtag campaign, you can do it in a much better way. 

Adding user-generated content to your hashtag campaign will make your message more believable to the audience. The real-life stories and experiences will rightly show the message of your hashtag campaign to the audience and inspire people to connect with your brand. It will spark the conversation, and you can involve your audience by taking your hashtag campaign on social media. People will join in the conversation on social media platforms, share their views on your theme and even open up about their own experiences to the world.

For example, one of the most remarkable campaigns of all time #LikeAGirl went viral, and people joined in the talk on social media. 

4. UGC on Social Media

Social media is a big opportunity for marketers to connect with the target audience. You might be already using social media to get your audience’s attention, connect and engage with them, but you can do so much more. If required, you are even able to buy IG followers to increase your exposure on Instagram. Sharing UGC on social media will help you win your audience’s trust and cash in on their undivided attention and engagement. 

People today use social media for various purposes, a few of which are: 

• To share their experiences after using a product or service or visiting a place. 
• To attract talent when looking to hire for their company.
• To see references and views about a product/place/service before buying or visiting. 

You can use this to your advantage and present a good brand image on social media. But how do marketers show on social media that their brand is one of the peoples’ most loved brands? By using UGC. You can reshare the positive social media content that the users create for your brand. So when people look for good brand options, they find you the most reliable one. Your users will also be thrilled to get featured on your brand’s social media accounts.

Let’s Wrap Up!

These were some of the best ways to cash on the free content users create for your brand. By using UGC, you can make your users feel loved and appreciated. 

As a marketer, just using UGC will solve some of the biggest challenges you face in your work. Use the power of UGC to make your campaigns successful and keep your clients happy.