Boost Your Brand with Eye-Catching Banners

In a world where competition between businesses that offer similar services is prominent, the search for a means to stand out from the competition is never-ending. Over the past century, a number of methods to separate your business from rival businesses have been tried, but branding has proven to be the most sure-fire method.

A brand creates an identity for a business, allowing a customer base to truly connect with that business. However, starting a brand is never easy; a brand encounters multiple problems, especially finding a means to reach their audience, better known as advertising.

Advertising is an attempt to reach and connect with your target audience in order to create awareness of your brand. Advertising can prove challenging as it has to adhere to a strict budget while also remaining effective. Some methods of advertising have shown to be effective, but very few have proven to grab the attention of customers like banners do.

Banner printing is easy with HelloPrint, you can steal the attention of any onlooker and transform them into potential customers. The main purpose of advertising is to grow awareness of your brand among the public, and here are steps on how to design a banner that will help you do just that.

Clarify your purpose.

A banner is created to advertise a specific product or brand; having clarity on the purpose of this banner is the first step to designing one.

Be it for a sportswear brand or a jewelry brand, banners for these two purposes will be designed absolutely differently. Hence, understanding your brand and what it represents cannot be overlooked when creating the design for this banner.

This is not to say you cannot design a banner that looks good without defining the purpose of the banner; you want to design a banner that sends a message and is easy to understand. 

Create a target demographic.

People are united by the things that interest them. Specific age groups, genders, and other demographics share a lot in common as to the type of music, fashion, and visuals that interest them.

Without a target demographic, you might lack insight on how to approach the banner you want to design. So choose a target that you feel will resonate with the service your brand provides, and create a banner surrounding what you think.

When you have chosen a target audience, you may now have direction on how to go about a design they might be interested in.

Choose your color wheel.

From the old and experienced to the children who are just learning to walk, everyone is interested in color. The colors you choose for your banner will determine if it is loved or completely ignored.

Make use of vibrant colors that spark a feeling in the mind of whoever looks at your banner. Be sure to do research on colors that evoke the specific emotion that you may want your audience to feel.

Branding is the entire purpose of this banner, so be sure that your brand’s colors are well represented in the color wheel you choose for your banner.

The importance of contrast in the banner you design cannot be overlooked. Make use of colors that create contrast with each other on your banner, and create contrast with the environment in which you will be putting up your banner.

Minimalism: less can be more.

Do not overcomplicate things when creating the design for your banner. Nothing crates the feeling of luxury and class on a simple banner more than a true minimalist design.

Make use of white spacing and other important design elements to give your banner a truly stunning look.

Show more, speak less.

Nobody looks up at a banner and is first interested in the text; what truly captivates the reader is the beautiful imagery. Use high-definition images on your banner that ooze class when looked at. You want anyone who sees it not to look away until they have absorbed the entirety of your design.

You might be lured to use the most beautiful image you can find, but context ultimately matters most. Stay on track with the message you are supposed to be sending with this banner, and choose an image that communicates it efficiently.

Search the internet for stock images that are easily downloadable but also unique, as stock images come in the very best quality.

Fonts: the true unifier

When you are done with your design, just select a font that looks okay, right? Wrong! Font selection is no easy process, and you must find one that does more than just look okay but brings your entire design together. Select a font that does not just look like it is hanging on to a great design but is a big part of the design itself.

This is usually an overlooked step in design, but take font selection seriously and watch it take your design to the next level.

Simple, clear, and concise

Simple, clear, and concise—these three words should be repeated in your mind like a mantra when creating the write-up for your banner. Prioritize simplicity and sending a clear message, because once the viewer is attracted by your eye-catching design, you want to keep their interest until you have sent your entire message across.

Ensure your brand details, like the brand name and logo, as well as other necessary contact information, are present on your banner when you are done designing it.

Conclusion

Advertising can be difficult, especially when working with a tight budget. A banner offers you cost-efficiency, brand awareness, and limitless versatility as a means of advertisement. Boost your brand today by using an advertisement strategy that promises success through banners.

Image Source: Freepik