Generating Leads for Small Businesses
It is difficult to start a new business. Did you know that only half of the new small home businesses will remain in operation for more than five years? One in twelve will close each year. There are many reasons as to why businesses close each year. Some are for personal reasons, others are because they just did not make it. Let’s take a look at some reasons that small businesses have a difficult time turning into a profitable, larger business.
According to the United States Small Business Administration, in 2018, there were 30.2 million small businesses in the Unites States alone! Small businesses account for 99.9% of all United States businesses. Half of the United States businesses are based out of someone’s home in which some have only one employee!
Clutch surveyed 351 small business owners. Through their research, they discovered that less than two-thirds of small businesses have a website set up. Only 61% of small businesses invest in social media which could be one of the greatest ways of advertising since everyone seems to spend an ample amount of time on social media each day.
It costs quite a bit of money to begin most small business opportunities. An average loan to begin a business is estimated around 50-80K depending on what type of business is being started. That is a lot of money and a great risk for an average individual, especially knowing the closure rates of new small businesses.
Using your resources is one great way to begin your business but you will find that you will need more than just the support of your friends and family. Creating a website and making sure your business has a page on each social media platform is also important. It will make it easier for your friends and family to share your business without having to be the middle man. Ask your friends and family to share but then also ask them to comment and like posts you have on your social media platforms. This makes it where their social media followers will see your business on their news feeds. When someone sees that someone they trust has an interest in a business, that affirms that the business is legit. Also, ask your friends to tag you and your business in posts on places such as Facebook Marketplace to generate leads. You can then contact the person needing your type of service.
Eventually, you may need to go beyond just family and friends. Online Lead Companies such as Pronexis can help those who are in the field of home services and find it difficult to answer every call while on the job. Pronexis provides small home service businesses a way to run their business while still generating new leads. It is really difficult to run a home services business and still respond to every call!
It starts with pulling all of your leads from all different sources into our system including inbound phone calls, and continues with white glove service in connecting you with your market everyday. The results are satisfied customers, and service professionals being able to focus more of their time at what they do well–estimate and close jobs!
Whether you are considering starting an in-home business or whether you have already branched out on your own, don’t let the stats scare you. Let them help you be the best small business owner you can possibly be. Beat the odds by making sure you do not miss any leads!