A Complete Guide to Klaviyo Abandoned Cart Automation

One of the greatest worries an online store has to deal with is customers adding products to a cart and not checking out. This is called an abandoned cart which is the case of customers adding a product to their carts and then taking a certain duration to check out or not at all. An abandoned cart can easily influence your operation since it gives a false impression of purchases. 

Businesses no longer have to worry about checking all the customer carts to ensure checkout; instead, you can rely on automated systems such as Klaviyo to remind you of abandoned carts. You can create an abandoned cart automation from the system to remind your customers to clear out their carts. The system will also remind you of an abandoned cart based on the number of hours the customers did nothing to the cart. Here are some detailed guidelines on how to do it and achieve automation. 

Step 1: Focus On the Payment Process

The first process to create an abandoned cart automation is to focus on the challenges of checking out. A Klaviyo abandoned cart automation guide can help you understand the main issues that lead to abandoned cart cases and potentially how to address them through automation.

Why most people tend to abandon their carts can arise from various reasons. The first reason is the difficulty in checking out and the lack of a streamlined and suitable payment process. Therefore, before you automate the abandoned cart systems, you should consider the possible causes of customers abandoning them. Therefore, ensure you streamline the payment process and include a diverse payment plan. 

Once you streamline the process, you can do a trial to ensure that when one clicks the checkout, they are instantly redirected to the payment process, and once they enter the details, they can complete the transactions fast.   

Step 2: Decide the Number of Emails to Send to Your Customers

Whenever you plan to send clients abandoned cart notifications, you should also determine the number of messages to send them. Secondly, you can also decide on the message type to send them. These messages can include emails and SMS. The selection will depend on the nature of your contacts, emails, and phone numbers. 

After determining the ideal communication method, decide the number of messages to send the customers. Sending too many messages can be a bother to customers and can sometimes overwhelm and eventually, some can unsubscribe from the services and subscriptions. At most, send two messages daily and make them brief. 

When deciding the number of emails to send, you can also determine the durational guideline to send the emails. Sometimes, it is ideal to send emails after about 4 hours during the day, and this will be enough time for the customers to focus on the decisions. 

Step 3: Creating an Online Flow

Once you create the messages and decide how many emails and messages you will send to the customers, the next focus is on the online flow. Integrate your Klaviyo platforms, such as Shopify, Magento, Woo-commerce, and other e-commerce platforms, and then link with your website. To create the flow, follow this process:

Open the flow tab, then create your abandoned cart flow. Next, click the Take Action button and modify the filters. Add ordered products in the flow filters, select other details, such as the number of flows you need, and click on the save button. 

Step 4: Create the Triggers

Triggers are alerts that will remind you when customers abandon their carts. You can modify the trigger filters, such as duration-based triggers. This will monitor when the customers start the checkout process and do not complete it. You can set the system to monitor the account for about three or more hours, then remind you the carts are abandoned.

Step 5: Configuring the Message

A good message will help you prevent the effects of abandoned carts on your business; hence you need to tailor it to attract customers to checkout. When creating the message, you should focus on the customers you are contacting and the products they bought from the store. Include a discount offer to incentivize the customers to clear their cart and check out. 

You can also remind the customers when they are supposed to clear their carts based on the shopping guidelines. Inform the customers about the new product option available for them to consider.

 Some customers may abandon their cart since they did not get their preferred color. Therefore, send them a customized message: ‘ The hoodie you were checking out is now available in different colors; check them out.’ Also, ensure the subject line for the message is catchy and grabs consumer attention. 

Step 6: Attachments to The Abandoned Cart Email

A crucial element to include is an image of the cart. Click the preview button and copy the image URL to add to the email. Then, attach all the contexts and text you want to send to the target customers. 

Once you have the emails created and set up, drag the emails to your chain to allow you to send the first email. You can modify or edit the emails using the modify or configure content settings. 

The message should have a headline to inform the customers about your intent. Make it catchy and attractive to the customer to click the attached link. 

Bottomline

Once you have created the abandoned cart automation, you need to modify the message and optimize the system regularly to attract customers back to clear the carts. Monitor the duration and the number of messages to send to your consumers. Finally, customize the message to target the customers, incentivize them and return to the website.