Italian Business Etiquette: A Guide for the International Business Traveller Amy Smith, February 6, 2024February 6, 2024 Bienvenuto! Welcome to our journey into the heart of Italian business etiquette. Think of it more as an espresso chat across a Venetian café table. In a world where global business collaborations are increasingly common, understanding your counterparts’ cultural ins and outs can be as valuable as the deal you’re chasing. Where Should I Begin My Journey? There’s no denying the allure of Italy’s historic cities, tantalizing cuisine, and gorgeous landscapes. But let’s not forget, you’re here on business. When doing business in “La Bella Italia,” you’ll want to be conscious of their culturally distinct etiquette. As the saying goes, “When in Rome, do as the Romans do.” This applies whether you’re venturing into a significant business meeting or simply trying to store your bags in Venice before setting off to charm your partners with your impeccable manners. In Italy, business is about more than just transactions. It’s about establishing trust and rapport. Sip the cappuccino, appreciate the local architecture, and indulge in the vibrant culture, but always remember that your gestures and interactions need to reflect a respect for Italian business customs. What Is the Italian Business Environment Like? In Italy, business protocol is a unique blend of formality and heart. Respecting hierarchy is paramount. Usually, the oldest (or the most senior) person holds the power. So, don’t be surprised if decisions take time; the adage “haste makes waste” very much addresses the Italian business pace. Remember, punctuality isn’t held in the same esteem as in other cultures. Italians have a more relaxed view of time; ”a dolce vita,” the sweet life, extends into their work ethics. While you should strive to be on time, be prepared for your counterparts to arrive with a bit more of a flourish. It’s simply part of the relaxed charm that Italy is so famous for. The most crucial part of Italian business culture is relationship building. The aim is to create “la bella figura” — a good impression. Business meetings often start with some light conversation. Don’t rush into discussing business. Italians prefer doing business with those they know well and trust. What Dress Code and Mannerisms Do I Need To Know? Let’s talk fashion! Italians love their style. Indeed, your appearance is your first business card, so make sure it says the right things about you. Men are expected to don sharp suits, shined shoes, and stylish ties. Meanwhile, businesswomen often choose high-quality, elegant ensembles. A bit of glamor is wholly approved in the Italian business scene. Italians are communicative and often use body language to amplify their point. Embrace this! However, always remember to maintain a sense of decorum. Familiarity should not translate into over-familiarity. Refrain from being too touchy unless the other person initiates it. Respect the personal space — it’s the Italian way. Pro tip: A firm handshake and direct eye contact are seen as strong and confident when meeting. A lack of eye contact can be seen as a lack of trust or confidence. What Is the Italian Communication Style Like? Let’s jump straight back into the thick of Italian non-verbal communication. Italians are a passionate bunch, with even their silences speaking volumes. Pride and honor are significant in Italian culture, so direct confrontation or hard negotiations are generally avoided. Dialetto gentile, or polite speech, forms a key part of the Italian communication culture. Being vague or indirect is not necessarily a sign of uncertainty or weakness but rather a part of Italian tact and diplomacy. Italian is the language of choice in most business environments. While many Italians speak English, your attempt at parlando Italiano, speaking Italian, or even displaying a basic understanding of the language will undoubtedly win you respect and goodwill. Remember to use formal titles — “Signor” for Mr and “Signora” for Mrs — until invited to do differently. What Is Proper Business Dining Etiquette in Italy? In Italy, business is often discussed over long, sumptuous meals. Lunch could last two to three hours since it is a time to relax and discuss business in a more casual setting. Always wait to be seated, as sometimes there are fixed seating arrangements. The serving etiquette goes: ladies first, then the oldest or most senior, and men are served last. Business might only be discussed once coffee is served, which implies the end of the meal. If you intend to pay the bill, it’s best to preemptively arrange this with the waiter to avoid any negotiation at the table in front of guests. Speaking of coffee, if you’re offered one, accept it. It’s a token of hospitality. And when it comes to wine, remember: drinking is a yes, but drunkenness is a no. Enjoy the robust Italian varieties, but always maintain your decorum. Mastering the Bella Figura in Italian Business Etiquette There’s a lot to digest in perfecting the art of Italian business etiquette, but the experience is well worth the effort. It’s about respect, traditional values, relationships, and plenty of la dolce vita. As you step into your Italian business journey, remember: When in Italy, do as the Italians do! Image Source: Freepik Share on FacebookTweetFollow usSave Business