How to Get Your Brand Noticed Online and Offline
In today’s world of social media and instant gratification, it can be difficult to get your brand noticed. In this article, we’ll teach you how to use a variety of different tactics to make your business stand out from the crowd and build an engaged audience that will help you succeed in any industry. Below are some tips suggested by Creatik, a branding agency in Sydney, to get your brand seen online and offline.
You are not a great communicator if you’re only good at communicating one way. In fact, being consistent is one of the best ways to build trust with your audience and create an identity for your brand. You need to be able to communicate in many different ways—whether it’s a blog post, video, or social media post—while keeping the same voice and tone throughout all of them. To do this, start by creating a brand story and mission statement that encompasses everything about who you are as a business or individual; then use these guidelines when writing content for any platform (no matter whether it’s offline or online). Keep your branding consistent across all platforms from day one so people will remember it.
Be active on social media
Social media is an important tool for building a brand’s reputation and increasing its reach. However, it’s not just about posting content—it’s also about interacting with your audience in a genuine way. You can do this by posting regular updates on all of your social media accounts, including Facebook, Twitter, Instagram, and more. Make sure to post relevant content that will spark conversation among followers; this will help build trust and loyalty in the community around your brand.
If possible, try to add hashtags to your posts so they can be seen by more people online—for example, if you’re promoting a product launch or having a sale at an event location near you (see tip #1), use #launchday or even #locationspecificnicknamehere to draw attention from potential customers who might be searching for something related to what you’re offering. This can help increase engagement in addition to boosting the visibility of your posts across multiple platforms.
Build a community of like-minded brand ambassadors
One of the best ways to get your brand noticed online and offline is to build a community of like-minded brand ambassadors. These people can help spread the word about your products, services, and experiences through their social media posts and recommendations.
Developing a community provides you with an opportunity to give your customers a voice. You can also create content specifically for them, allowing them access to exclusive deals or information that they wouldn’t normally get from other companies. The more engaged they are with your brand, the more likely they’ll be willing to share their story with others on social media or in person.
When it comes to posting frequency, it’s important to strike a balance between posting enough content and being spammy. The more frequently you post, the better chance you have of getting your audience’s attention. However, if you’re too aggressive with your posts and comments in an attempt to get more visibility on social media platforms like Facebook and Instagram (which could lead to people unfollowing or blocking your brand), then that can hurt more than help.
It all depends on who your target audience is: if they’re mostly millennials who are constantly checking their phones for the latest news updates, then posting every hour probably won’t cause them any problems because there’s so much content flooding their timelines anyway. If they’re older folks who don’t spend as much time online and might not even have accounts yet—or even worse: if they’ve already blocked all ads from appearing on their phones—then it might be best not to bombard them with constant updates from one place at once.
Create shareable content
You can create shareable content in many ways. If you have a website or blog, then you have access to a number of tools that will help make your posts more sharable and engaging.
One way to increase the likelihood that people will share your content is by making it unique and valuable for them. This can be done by providing information that is not readily available online or offline (especially if it’s relevant) and by sharing insights that may be of interest to your audience.
Asking questions is another way to get readers involved with what they are reading, which increases the chances they’ll take action on something mentioned in their post.
In addition, if there’s something new or different about what you’re writing, people might just want to know more about it.
Give back to your community
Giving back to your community, whether it’s through a donation or volunteer work, is an excellent way to get your name out there. People are more likely to remember who you are if they see that you give back—and they’ll certainly be more likely to do business with you in the future if they learn about how charitable your organization is. Think of it as a win-win: by giving back, you’re helping others while also making yourself look good at the same time.
Another way to give back is by offering discounts on products or services for volunteers and other community members who help out with projects like Habitat for Humanity builds or Adopt-a-Highway cleanups (which many people want). This helps not only with getting people interested in volunteering but also encourages them to come back so that they can get their discount again next time around.
If you follow these steps, you’ll be well on your way to getting your brand noticed online and offline. This is an exciting time for brands; there are so many new tools and resources available to help us reach our target audiences in new ways. It’s important not just to have a presence on social media or even a website—but also to create meaningful relationships with people through those channels that will lead them back into brick-and-mortar stores or other offline interactions.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.